Mountaintop, PA, January 12, 2004 - The Auto Shop Inc. Web site (www.theautoshopinc.com) has been selected by AutoInc. magazine, the official publication of the Automotive Service Association (ASA), as a Top Ten Automotive Repair Web Site for 2004. The Auto Shop Inc. is located at 59 S. Mountain Boulevard in Mountaintop, PA.

For the seventh year in a row, the January issue of AutoInc. featured the Top Ten Automotive Repair Web Sites. Hundreds of Web sites were reviewed, and 15 finalists were selected and voted on by the AutoInc. staff. Each site was rated in five categories: design and graphics, content, speed, navigation, and innovation. The sites selected for the Top Ten all have something unique about them that will help other shops in their efforts to create their own Web sites.

The complete list of the 2004 Top Ten recipients can be accessed through the AutoInc. Web site (www.autoinc.org).

The Automotive Service Association is the largest not-for-profit trade association of its kind, internationally serving more than 12,000 businesses and approximately 65,000 professionals from all segments of the automotive service industry. ASA's headquarters is in the Bedford, Texas.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. Additional information about ASA, including past news releases, is available on the ASA Web site (www.asashop.org).

The home page of this site is organized nicely, implementing a unique navigation scheme with a quick glimpse of what the shop offers. Testimonials add credibility to the shop's workmanship. Customers can also request an appointment from the shop's Web site. The "Ask Archie" section allows customers to submit questions about the repair process of their vehicle. Shop newsletters, an online survey, Internet coupons and shop news are all catered specifically to customers who visit their site. The company also implemented opt-in mailing list for customers who wish to receive specials, coupons and news via e-mail.

Archie McCormick, President: "My wife, Marilyn (who was instrumental in getting the Web site up and running), and I decided to have the Web site created so our customers could have a better understanding of some of the services we offer. We also want to make it easier for our customers to make appointments and take advantage of specials and discounts we offer. We would like to grow the use of our site to include our newsletters and most of our advertising."